We know the world of cats and dogs is vastly more diverse than people realize. So, we pursue knowledge of every individual cat’s and dog’s needs with passion & obsession.

Which is why, once we identify a real need through science and observation, nothing will stop us from finding a nutritional solution to it. We partner with pet experts – vets, breeders and other professionals – to tailor precise nutritional formulations to the real needs of individual breeds, at different life stages, in different lifestyles and across a host of medical conditions, from the mildest to the most extreme.

Only in this way and only with this level of precision and obsession can we transform every individual cat and dog into the magnificent animal it has the potential to be.